Shopify vs Custom Ecommerce Website: Cost, SEO, and Ownership Compared

Comparison Table:

Factor	Shopify	Custom E-commerce (Next.js)
Monthly cost	$39–$399+ USD/mo	₹0 hosting + one-time build
Transaction fees	0.5–2%	0% (use Stripe/Razorpay direct)
SEO flexibility	Limited	Complete
Mobile PageSpeed	55–75	90–98
Code ownership	None	Full
3-year cost (INR)	₹1,00,000–₹10,00,000	₹35,000–₹1,50,000

Key Sections:

• H2: When Shopify Is the Right Choice (D2C starting out, zero tech team, < 100 SKUs)
• H2: When Custom E-commerce Wins (Scale, SEO ambition, specific UX needs, long-term ownership)
• H2: The Shopify Tax: Transaction Fees at Scale
• H2: SEO for E-commerce: Where Shopify Falls Short
• H2: Webibi Custom E-commerce Option

CTA: "Building an e-commerce store? Get a free recommendation on the right stack for your business."

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